About me
‘Web designer and digital marketing’ is more than just a title for me, it is a passion and a vocation that I have cultivated over years of experience…
Who is Luis Alberto Gómez?
I am passionate about the digital world with a career marked by creativity, innovation and constant learning. For as long as I can remember, I have always been fascinated by technology and design, two elements that have led me to specialise in key areas such as web design, digital marketing, and design applications.
In this article, I’ll tell you more about my professional journey, my knowledge, and my vision of the digital industry.
My Professional Career
My career in digital began more than a decade ago, when I discovered the immense potential of the internet as a tool for creation and entrepreneurship. Over time, I developed specialised skills that have allowed me to excel in various market niches. Working as a freelancer today, I can proudly say that I am a web designer specialising in the creation of custom websites, a WordPress expert and a digital marketing strategist with a holistic approach.
Web Design Specialist
In my long journey in the world of technology, I have developed different types of web pages, which have allowed me to increase my knowledge and skills in web design. Initially, I started creating web pages in Photoshop for small companies, these first experiences in web development, served as a basis for me to explore new platforms and technologies.
In my long journey with technology, I have developed different types of websites, which has allowed me to increase my knowledge and skills in web design. Initially, I started creating web pages in Photoshop for small companies. This was one of the first experiences I had in web development, and served as a base to explore new platforms and technologies.
Over the years, I have created websites using WordPress, providing services for various companies (some still in existence and others that have gone out of business). WordPress has been a key tool in my development as a designer, allowing me to offer flexible and customised solutions for my clients. In addition, I have been fortunate to complement my web design skills with digital marketing, which has allowed me to create complete e-commerce platforms.
I have worked with platforms such as Shopify, WooCommerce, and OpenCart to develop e-commerce sites ranging from hairdressing shops to pet supply shops. Each of these platforms presents its own unique features and challenges, but I’ve managed to master them to deliver websites that meet my clients’ business goals.
I worked briefly with Joomla, but gained enough knowledge to handle web design on that platform. Managing different CMS (Content Management Systems) has been a challenge that I have enjoyed, as each one requires a different approach, but with a common goal: to create effective and functional websites.
Marketing Digital y Community Management
My foray into digital marketing deepened during the pandemic, a period I used to study intensively and learn about dropshipping, online sales, e-commerce, Amazon Affiliate, and Hotmart. I learned how to sell infoproducts and did several internships in this field. Like all entrepreneurs, I experienced both successes and failures, but the latter were valuable lessons that have given me the confidence to launch any e-commerce platform without fear of failure.
My approach to community management focuses on building and maintaining a strong relationship between brands and their audiences. I strongly believe in the importance of two-way communication, where brands not only talk, but also listen to their customers.
Design Applications & Digital Tools
In the world of digital design, keeping up to date with the latest tools is essential. Throughout my career, I have mastered the use of design applications such as Photoshop, Illustrator, Premiere Pro, Lightroom, XD Design, as well as Figma at a junior level and Blender for 3D animation, among others. These tools have allowed me to offer graphic design and UX/UI solutions that are innovative and user-centric. My work in this field has been key to collaborating with UX/UI agencies and digital design agencies looking to improve their user experience and optimise the usability of their sites.
Over time, I’ve gained experience in creating custom websites for a variety of industries, from lawyers and carpentry shops to advertising printing and banking companies, as well as an optical company. Although some of these projects required basic web designs for the simple purpose of providing contact information, I have continued to update myself on the latest UX/UI techniques. This has enabled me to develop complete websites, from the creative phase through to the implementation of lo-fi and hi-fi prototyping techniques, ensuring that each project comes to fruition.
Digital Entrepreneurship
My entrepreneurial spirit has led me to explore various opportunities in the digital world. This journey has allowed me not only to learn from my successes, but also from the challenges, which has strengthened my ability to adapt and my strategic vision.
Currently, I offer web design, digital marketing and multimedia production services, as my professional title is multimedia producer. With my experience and knowledge, I consider myself capable of facing any challenge in the digital field, always looking for ways to offer solutions that not only meet the needs of my clients, but also exceed their expectations.
My background as a web designer, digital marketing expert, and entrepreneur has allowed me to develop a unique insight into how businesses can excel in today’s digital environment. If you are looking for a digital design agency or website specialist who understands your needs and can offer you effective solutions, don’t hesitate to contact me. Together, we can create something truly exceptional.
Techniques & Tips
Based on Real Cases
Throughout my career, I have had the opportunity to work on challenging projects that have allowed me to develop effective techniques and strategies. Here are some tips based on my experience:
Know your Audience:
Before you start designing a website or launching a marketing campaign, it is crucial to understand who your audience is and what they are looking for. This will allow you to create content and designs that really resonate with them.
Optimise for Conversion:
It is not enough to have an attractive website; it must be optimised to convert visitors into customers. This means good call-to-action design, persuasive content and a simple, straightforward checkout process.
Stay up to date:
Technology and digital trends change rapidly. It is essential to keep up to date with the latest tools and techniques to deliver solutions that are at the cutting edge.
Build a Strong Brand:
In a saturated market, a strong brand can be the key to success. This means not only good design, but also a consistent voice and message across all platforms.
Commitment to Quality Content:
Content is still king in digital marketing. Make sure your website offers valuable information that really brings something to your visitors.
Entrepreneur
Committed
Innovative
Resilient
