Since 2016, I’ve had the privilege of working in web development, a field that has evolved rapidly and in which I’ve grown professionally with every project. My name is Luis Alberto Gómez, and if you’re looking to create a website for your business, you’ve come to the right place. In this article, I want to share the experience I’ve gained over the past seven years, offering key recommendations for anyone looking to build a website for their business. Through my work with platforms like Joomla, WordPress, OpenCart, Shopify, and WooCommerce, I’ve learned which techniques and strategies are most effective—always with a clear focus on user experience (UX) and user interface (UI).
Whether you're looking to create an affordable website or a custom site with all the digital marketing features, this article will help you understand the process, avoid common mistakes, and make the right decisions for your business.
Throughout my career, I have worked on a wide variety of projects, ranging from small local businesses to large e-commerce companies, spanning industries such as:
Websites with a clean, functional design, emphasizing the presentation of services and facilitating direct contact with customers.
Pages that showcase customized product portfolios and allow customers to make specific requests.
Websites focused on clarity and trust, providing information about complex financial products.
I have developed everything from small online stores to large-scale platforms, primarily using OpenCart and WooCommerce.
I have created websites for entrepreneurs and professionals who want to highlight their personal brand by establishing a strong online presence.
In these projects, the focus has always been on striking the right balance between attractive design and functionality. Aesthetics must serve usability, ensuring that users can find what they're looking for effortlessly.
If you're wondering how to create an affordable website for your business, platforms like WordPress, Joomla, Shopify, and WooCommerce can be excellent options. Over the years, I've experimented with different platforms, each with its own pros and cons. My experience includes tools such as:
It's currently my favorite platform. WordPress's flexibility, its ease of customization, and its integration with plugins like WooCommerce make it a powerful tool for creating business websites.
This platform is versatile, but it requires more technical knowledge and isn't as intuitive for inexperienced users. While it used to be my top choice, in recent years I've opted for WordPress because of its flexibility.
The perfect combination with WordPress for e-commerce projects. With WooCommerce, I can easily integrate an online store into an existing website or create a completely new one. Its flexibility and the wide range of available extensions make it one of the best options for businesses looking to scale.
When creating a website for your business, you should keep user experience (UX) in mind. It’s a fundamental aspect of any web project, along with the user interface (UI). There’s no point in having a visually stunning website if the navigation is confusing or frustrating. Today, it’s crucial to ensure that users have a seamless experience on both mobile and desktop devices.
I use tools such as Figma and Adobe XD to design prototypes before beginning development. These tools allow me to visualize how users will interact with the site, optimizing every aspect to improve usability.
When designing a website, I consider factors such as:
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Search engine optimization (SEO) is one of the most important aspects of web development, especially if the goal is to attract customers organically. In my experience, one of the most common mistakes is launching a website before it is fully optimized. Google may start indexing the site prematurely, which can affect its long-term ranking.
My recommendation is not to launch the site until it is at least 70% or 80% complete and optimized for SEO. Some of the strategies I implement include:
One of the recent projects I'm working on is for the company esmaspublicidad.co, which specializes in large-scale advertising and customized products. The challenge in this case has been to create a website that is attractive and user-friendly for executives, while also incorporating an e-commerce section for product sales.
Key recommendations for this project:
One of the most common mistakes I've observed in my career is launching incomplete or poorly optimized websites. I often see sites indexed by Google that are still under construction, which affects their search rankings. I always recommend working in draft mode until the site is advanced enough to be released to the public.
Another common mistake is failing to conduct a competitive analysis. It is essential to study three or four other competitors to identify their strengths and weaknesses, and thus develop a strategy to outperform them.
One of the most important considerations for any business looking to create a website is cost. In my experience, the price can vary greatly depending on the client's needs. Here are some examples based on the services I offer:
The cost of creating a website varies, but it's important for any business to consider the value that a good website adds to its image and sales. In some cases, you can choose to create a website for free using platforms such as WordPress.com or Wix, but these options are often limited in terms of customization and SEO.
Web development has evolved considerably since I started in 2016. Today, it’s essential to focus not only on visual design, but also on user experience, SEO optimization, and digital marketing strategies. Whether you’re looking to create a website for your business or need an affordable website, it’s important to get the right advice and understand that a website is a long-term investment.
